Fri. Dec 2nd, 2022

How Zendesk Achieved a Targeted, Cost-Effective Localization Strategy Through Machine Translation?

4 min read
How Zendesk Achieved a Targeted, Cost-Effective Localization Strategy Through Machine Translation?

Zendesk is a cloud-based customer service software company that provides support solutions to businesses of all sizes. The company has more than 10,000 customers in over 100 countries. To provide its customers with the best possible experience, Zendesk needed to find a way to quickly and efficiently translate its content into multiple languages.

The company turned to machine translation (MT) to help with its localization efforts. MT is a form of artificial intelligence that uses software to translate text from one language to another. Zendesk used MT to quickly and accurately translate its content into multiple languages, including Spanish, French, German, and Portuguese. The company then reviewed the translated content to ensure that it met its high standards for quality.

The use of MT allowed Zendesk to quickly and efficiently translate its content into multiple languages, without sacrificing quality. This helped the company provide its customers with the best possible experience, regardless of their location.

Streamlining the Localization Process with Machine Translation: Lessons from Zendesk

When it comes to streamlining the localization process, machine translation can be a valuable asset. This was certainly the case for Zendesk, a customer service and engagement platform that serves over 125,000 customers in more than 150 countries.

Localization is essential for any company looking to expand its global reach, but it can be a time-consuming and expensive endeavor. Zendesk recognized the potential of machine translation to speed up the localization process and improve the quality of its translations, while also reducing costs.

Zendesk first piloted machine translation in 2013 with a small team of in-house translators. The results were so positive that the company decided to roll out machine translation to its entire localization team. The move has helped Zendesk to achieve its goal of providing an excellent customer experience in every language it offers.

Machine has allowed Zendesk translation to quickly and easily translate large volumes of text, including product documentation, marketing materials, and support content. The company has also been able to use machine translation to automatically generate translations of new content, which has further sped up the localization process.

The accuracy of machine translation has improved significantly in recent years, thanks to advances in artificial intelligence and neural networks. This has been a major boon for Zendesk, as it means that the company can rely on machine translation to produce high-quality translations that accurately reflect the original content.

Zendesk is just one example of a company that has successfully used machine translation to streamline its localization process. With the continued improvement of machine translation technology, more and more companies are likely to follow suit in the years to come.

How Machine Translation Enabled Zendesk to Achieve their Targeted Localization Strategy

Technological advancements have made it possible for companies to expand their reach and target new markets. However, with this expansion comes the challenge of how to communicate effectively with customers in different languages. This was the challenge that Zendesk, a cloud-based customer service software company, faced as they looked to expand their business globally.

To achieve their targeted localization strategy, Zendesk turned to machine translation. Machine translation is a form of artificial intelligence that enables a computer to translate text from one language to another. By using machine translation, Zendesk was able to quickly and efficiently translate their customer service content into multiple languages. This allowed them to effectively communicate with their international customer base and provide them with the excellent customer service that they were known for.

Machine translation has revolutionized the way that companies can expand their reach and target new markets. It has enabled Zendesk to achieve its targeted localization strategy and effectively communicate with its international customer base. This, in turn, has resulted in increased sales and a loyal customer base.

The Benefits of Using Machine Translation for Localization: A Case Study of Zendesk

Technology has revolutionized the language industry in recent years. In the past, localization was a time-consuming and expensive process that required human translators to manually translate text from one language to another.

However, with the advent of machine translation (MT), this process has become much easier and more efficient. Machine translation is a form of artificial intelligence that uses algorithms to automatically translate text from one language to another.

MT has many advantages over traditional human translation. For one, it is much faster and more cost-effective. Additionally, MT can handle large volumes of text more efficiently than human translators.

Another advantage of MT is that it can help to improve the accuracy of translations. This is because MT can take into account the context of a sentence and the grammar rules of a language to6 provide more accurate translations.

Finally, MT can also help to improve the efficiency of the localization process overall. This is because it can allow for real-time translation of the text, which can help to save time and money.

Conclusion

In conclusion, machine translation is a powerful tool that can help to improve the accuracy, speed, and efficiency of the localization process. Additionally, it can help to save time and money. If you are looking for a more efficient and cost-effective way to localize your content, then machine translation may be the right solution for you.